The history of LAMEX is linked to the visionary ethos that underlie its founding tied with the historical development of Malaysia as a great country. In late 1980s to 1990, Malaysia had began to experience rapid economic growth which fundamentally transformed the country. Malaysian’s earning power began to grow tremendously and so did Malaysian’s consumer behaviour and desires. In the world’s gaze, Malaysia was no longer seen as a “third world economy” as Malaysians began to strive for more. It was during this period, that Malaysians began to also demand for a progressive transformation of their home through great interest in home improvement. Surprisingly during this period, wallpaper, the most important home improvement product was virtually non-existent. Wallpaper was not widely available and if at all available, wallpaper was not widely accessible as most were imported in small quantities and sold at exorbitant prices.
This would all change with a visionary Taiwanese architect who visited Malaysia in 1990. When working on architectural projects, he soon realised the deficiencies in the wallpaper needs of the nation. Unsatisfied with the circumstances and driven by his desire to create value in Malaysia’s home improvement scene, with the support of a prominent Taiwanese business group, he would go on to found Malaysia’s first domestic manufacturer and dedicated supplier of affordable and accessible wallpaper. “LAMEX” was chosen as a fitting name for this historical endeavour, a short form of 2 words, “La Mur” a french word meaning “the Wall” and “Excellence”. Officially established in 1993, LAMEX was officially recognised as the vanguard that introduced Malaysians to wallpaper with a loyal dedication of creating quality-crafted wallpaper offered at an affordable price and realised through dependable service. LAMEX was the first in the nation to create retail outlets throughout the nation purely specialising in wallpaper products. In a span of 24 years, LAMEX has grown to become an international brand with its presence extending beyond Malaysia through high volumes of export demand.
With major technical and financial support from Taiwan, LAMEX’s first wallcoverings production plant was successfully constructed, marking the beginnings of the domestic wallcoverings industry in Malaysia. LAMEX carefully perfected production methodologies and process through a rigorous but iterative process of trial, error and stringent quality control.
LAMEX officially establishes its domestic operations with the launch of dedicated retail stores throughout Malaysia as well as the establishment of a distribution network by the establishment of a supply chain with committed home-decor suppliers. LAMEX receives substantial media attention as Malaysia’s first domestic wallcoverings provider for consumers.
With immensely positive domestic market reception in Malaysia, LAMEX began to receive international interests. After securing reliable international suppliers, LAMEX began to further expand its reach with the ambition of becoming a global brand with the launch of international export operations beginning with export operations in 8 countries.
LAMEX’s international operations scales quickly as it successfully expands its’ product distribution network to all the major trade regions globally. LAMEX products can be found in over 20 countries at this point. Winning awards at international trade shows, LAMEX becomes an internationally recognized brand in the global wallcoverings industry.
22 Years Later
Through years of hard work and dedication to true value creation, LAMEX has become the largest and oldest wallcoverings company in Malaysia. Today, LAMEX is well-trusted by Malaysian and international consumers. Ranked number 1 by domestic market share, production output and revenues, LAMEX has truly become a vanguard in the industry.